bougi & Kenya Vision 2030

With a view to target Kenyan youth, we consulted with Kenya's Vision 2030 to create content with local music star, Juliani. His track "Exponential Potential" spoke to us as an anthem for the entire nation.

We noted the synergy between song and Kenya's Vision 2030 and proposed production of a music video to symbolise Kenya's "exponential potential". The video saw Kenya Vision 2030'S Mugo Kibati in a scene with Juliani, as they overlooked a construction project in the country's capital, Nairobi, as well as scenes of a developing city, combined with a musician's dream, most successfully.