So, Fashion Forward…If a resident in Dubai, you may have seen the poster boards – everywhere. If remotely interested in Middle East fashion, you’re bound to have heard about it – a lot. If quite the cynic of everything Dubai related when it comes to fashion intelligence, you’re probably not interested - at all.And how can anyone blame you? Well, how can anyone with any structural, cultural, historical understanding of what it means to be fashion – blame you?
Dubai’s current state of fashionable affairs = generally laughable. Designers claiming the title because they successfully printed a T-shirt (did that in a school competition once - age 8). A couple of tailors in your spare room does not mean you have a production line. A logo doesn’t give you immediate notoriety. Basic “clicks” who live for random parties in rented dresses with no linguistic perspective of where it is they are living = Not the leadership criteria for cultivating any kind of ‘scene’. Magazine features with nothing to actually say? No honey. This doesn’t make you a ’fashion personality’. Content without a definitive message, cultural affinity, story or vision? Wrong again. Definitely not content.
And so, amidst the overwhelming madness that makes up a large and rather irksome chunk of this so-called ‘set’, there exists Dubai’sgenuine talent.A group of the naturally gifted, screaming for structure, yearning to learn, urging to build, while of course, helplessly oozing that unique appeal of star.
They really do have something to offer, they really do have something to say, to show, to artistically and intelligently present. They really are OF Dubai, of the Middle East, of their culture, their history, their language, their style, and their dress.
“I hate the word flamboyant” – Essa Walla
He’s won Grazia’s Regional Designer of the Year award - 3 times. His prowess not only indicative in design, but in an unabashed and honest expression.
Born and raised in the UAE, Essa isn’t a shy man. He idolises women, cherishes good taste, appreciates detail, and has no time for foolery – particularly when it comes to fashion, and the challenges within its Middle Eastern growth.
…and voila: bougi’s Rozan Ahmed – bedazzled.
Even I, with all my lovely levels of necessary critique, was left positively floored by the frank ability to hilariously convince – and transform. Truly,Essa Walla’s passion for women – and the upkeep of their prime - was mesmerising.